30,000 active users and 100% monthly growth w/ Taylor Nieman of Toucan
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30,000 active users and 100% monthly growth w/ Taylor Nieman of Toucan

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Toucan is a language learning Chrome Extension that teaches you in context by replacing words on the websites you normally visit with words in your target language. It acts like an invisible app layer on top of your normal internet browsing behavior, ie it's dead simple to use.
In just a few short months Toucan has grown to over 30,000 users and is growing at an amazing 100% MoM, fueled in part by an extremely unique better-than-free marketing strategy. Their customers pay them to advertise Toucan to more users.
How? Basically, Toucan has figured out how to sell words from the dictionary.
Anyone can go to https://jointoucan.com/own-the-word/claims and pay to claim a word for $1 a week. Whenever the word is translated for a Toucan-user they'll see your link. Because it's fun and quirky to "own" a word, there's a natural inclination to share it around. It's doubly awesome when Bill Nye the Science Guy is your customer, he owns "science" (of course).
Learn how they did it from this Q&A with the founder Taylor Nieman.
This episode was originally recorded Nov 22nd, 2020
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